Marketing Management
AS Degree Business · Mt. San Antonio College · 2026-2027 Catalog
Business Division
Accounting and Management Department
This program is intended to prepare students for employment following graduation. Students wishing a bachelor’s degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.
This degree requires the completion of General Education coursework plus the following:
Required Courses
| Course | Title | Units |
|---|---|---|
| BUSA 7 | Principles of Accounting - Financial | 5 |
| orBUSA 72 | Bookkeeping - Accounting | |
| BUSM 20 | Principles of Business | 3 |
| BUSM 61 | Business Organization and Management | 3 |
| BUSO 25 | Business Communications | 3 |
| BUSS 35 | Professional Selling | 3 |
| BUSS 36 | Principles of Marketing | 3 |
| BUSS 85 | Special Issues in Marketing | 2 |
| CISB 15 | Microcomputer Applications | 3.5 |
| Choose one course from the following: | 3 | |
| BUSM 60 | Human Relations in Business | |
| BUSO 5 | Business English | |
| ECON C2001 | Principles of Microeconomics | |
| orECON C2001H | Principles of Microeconomics - Honors | |
| ECON C2002 | Principles of Macroeconomics | |
| orECON C2002H | Principles of Macroeconomics - Honors | |
| ECON 17 | Applied Business Statistics | |
| Total Units | 28.5 | |
Business Administration Website
Outcomes
Program Learning Outcomes
Upon successful completion of this program, a student will be able to:
- Develop a working knowledge of marketing terminology.
- List and explain the foundations upon which business is built and the economic challenges facing the United States.
- List the characteristics of a successful salesperson.
Review Student Learning Outcomes (SLOs) for this program.