Business: Sales, Merchandising & Marketing BUSS

BUSS 33 Advertising and Promotion

Units

3

Hours

Lecture: 54

Transfers to

CSU

Degree Applicable

Characteristics and role of advertising and promotion in business. Emphasis is placed on promotional mix, trend and forecast research, and developing a comprehensive multimedia promotion plan including advertising layout and copy.

Offered: Fall 2026 (1 section) · Winter 2027 (1 section)

BUSS 34 Social Media Marketing

Units

3

Hours

Lecture: 54

Degree Applicable

An introduction to basic social media marketing concepts, strategies, and techniques in a global online marketplace. A basic understanding of the creation, execution, transmission, and evaluation of social media and social networks concerned with the advertising and promotion of products and services.

Offered: Fall 2026 (2 sections) · Winter 2027 (1 section)

BUSS 35 Professional Selling

Units

3

Hours

Lecture: 54

Prerequisite

(Eligibility for ENGL C1000 or Eligibility ENGL 1A) or (Eligibility ENGL C1000H or Eligibility ENGL 1AH) or Eligibility AMLA 1A

Transfers to

CSU

Degree Applicable

Principles of selling and the role of a salesperson in the marketing process. Includes characteristics and skills necessary for a successful salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior, and critical steps in the selling process. Students develop and offer a sales presentation for a selected product, service, or concept.

Offered: Fall 2026 (1 section)

BUSS 36 Principles of Marketing

Units

3

Hours

Lecture: 54

Transfers to

CSU

Degree Applicable

Organization and function of system of distributing goods and services from the point of production to the consumer. Preparation of a marketing plan using product, distribution, promotional and pricing strategies.

Offered: Fall 2026 (3 sections) · Winter 2027 (2 sections)

BUSS 50 Retail Store Management and Merchandising

Units

3

Hours

Lecture: 54

Transfers to

CSU

Degree Applicable

Principles and practices used in the management and merchandising of retail stores. Includes critical buying function, merchandising, promotional techniques, site selection, layout, staffing, market positioning, and customer service.

Offered: Fall 2026 (1 section)

BUSS 79 Work Experience in Marketing Management

Units

1-4

Corequisite

(BUSS 33 or BUSS 35 or BUSS 36 or BUSS 50 May have been taken previously) and Instructor approval and Compliance with Work Experience regulations as designated in the College Catalog

Degree Applicable

May be taken for Pass/No Pass only

Job experience in an approved work site relating to classroom-based learning for marketing students. A minimum of 54 clock hours per semester of supervised work is required for each unit of credit. It is recommended that the hours per week be equally distributed throughout the semester.

Offered: Fall 2026 (1 section) · Winter 2027 (2 sections)

BUSS 85 Special Issues in Marketing

Units

2

Hours

Lecture: 36

Degree Applicable

May be taken for option of letter grade or Pass/No Pass

Provides marketing students with an opportunity to problem solve and develop a marketing plan or related project to add to the creation of a career portfolio.

Not on the Fall 2026, Winter 2027 schedules.