Marketing
Certificate of Achievement Business - Marketing · Solano Community College · 2025-2026 Catalog
Minimum Units Required: 30.0 units
Marketing involves a variety of activities including selection of target customer, product development, promotion, pricing and distribution. It applies equally to services, ideas, non-profit organizations, and the individual. A Certificate of Achievement can be obtained by completing the 30-unit major. All courses for this major must be completed with a minimum grade of C or a P if the course is taken on a Pass/No Pass basis.
Program Learning Outcomes
Develop a marketing plan for a business using the fundamental elements of the marketing mix.
Apply advertising principles to promote a firm's image and product/service offering.
Apply marketing research principles to a company's product or service.
Program Requirements
| Course | Title | Units |
|---|---|---|
| Marketing (CA) | 30 | |
| Courses Required | 24 | |
| BUS 005 | Introduction to Business | 3 |
| BUS 018 | Legal Environment of Business | 3 |
| BUS 181 | Business Mathematics | 3 |
| ECON 002 | Principles of Economics (Microeconomics) | 3 |
| MKT 171 | Introduction to Marketing | 3 |
| MKT 172 | Market Management and Planning | 3 |
| MKT 173 | Principles of Selling | 3 |
| MKT 174 | Retail Merchandising | 3 |
| Computer Science (select one course) | 3 | |
| CIS 001 | Introduction to Computer Science | 3 |
| CIS 050 | Microcomputer Applications | 3 |
| Management (select one course) | 3 | |
| MGMT 050 | Principles of Management | 3 |
| MGMT 191 | Human Relations | 3 |