Business - Marketing
4 courses · Solano Community College · 2025-2026 Catalog
Classes: Spring 2026
MKT 171 Introduction to Marketing
- Units
- 3
- Hours
- 3 hours lecture weekly, 54 contact hours total
A comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Included will be the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization's marketing activities.
MKT 172 Market Management and Planning
- Units
- 3
- Hours
- 3 hours lecture weekly, 54 contact hours total
Covers marketing methodology related to all channels of distribution including pricing strategies, new product/services and the development and evaluation of breakthrough opportunities. Practical applications in dealing with government regulations and the career field of sales, promotion/advertising.
MKT 173 Principles of Selling
- Units
- 3
- Hours
- 3 hours lecture weekly, 54 contact hours total
The application of traditional selling skills, including the approach, demonstrating the product, answering the customer's objections, and closing the sale to the customer's satisfaction.
MKT 174 Retail Merchandising
- Units
- 3
- Hours
- 3 hours lecture weekly, 54 contact hours total
A comprehensive study of the principles and practices of merchandising management of product/services, with emphasis on store location analysis, layout, customer services, buying, sales promotion, consumer credit, and understanding consumer needs and wants. Course includes practical applications related to start-up of a new business, and legal constraints of organizing, selling, advertising, consumer relations and personnel practices.