{
  "college": "solano-community-college",
  "edition": "2025-2026",
  "departmentName": "Business - Marketing",
  "id": "marketing-ca",
  "name": "Marketing",
  "award": "Certificate of Achievement",
  "department": "business-marketing",
  "sourceUrl": "https://solano.elumenapp.com/catalog/catalog2025-2026/program/marketing-ca-spring-2020",
  "blocks": [
    {
      "kind": "text",
      "markdown": "**Minimum Units Required:** 30.0 units\n\nMarketing involves a variety of activities including selection of target customer, product development, promotion, pricing and distribution. It applies equally to services, ideas, non-profit organizations, and the individual. A Certificate of Achievement can be obtained by completing the 30-unit major. All courses for this major must be completed with a minimum grade of C or a P if the course is taken on a Pass/No Pass basis.\n\n### Program Learning Outcomes\n\n-   Develop a marketing plan for a business using the fundamental elements of the marketing mix.\n\n-   Apply advertising principles to promote a firm's image and product/service offering.\n\n-   Apply marketing research principles to a company's product or service.\n\n### Program Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Marketing (CA)",
          "units": "30"
        },
        {
          "type": "comment",
          "text": "Courses Required",
          "units": "24"
        },
        {
          "type": "course",
          "code": "BUS 005",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 018",
          "title": "Legal Environment of Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 181",
          "title": "Business Mathematics",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ECON 002",
          "title": "Principles of Economics (Microeconomics)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKT 171",
          "title": "Introduction to Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKT 172",
          "title": "Market Management and Planning",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKT 173",
          "title": "Principles of Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKT 174",
          "title": "Retail Merchandising",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Computer Science (select one course)",
          "units": "3"
        },
        {
          "type": "course",
          "code": "CIS 001",
          "title": "Introduction to Computer Science",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "CIS 050",
          "title": "Microcomputer Applications",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Management (select one course)",
          "units": "3"
        },
        {
          "type": "course",
          "code": "MGMT 050",
          "title": "Principles of Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 191",
          "title": "Human Relations",
          "units": "3",
          "indent": false
        }
      ]
    }
  ]
}