{
  "college": "solano-community-college",
  "edition": "2025-2026",
  "code": "MKT",
  "name": "Business - Marketing",
  "sourceUrl": "https://solano.elumenapp.com/catalog/catalog2025-2026/department/business-marketing",
  "courses": [
    {
      "code": "MKT 171",
      "subject": "MKT",
      "number": "171",
      "title": "Introduction to Marketing",
      "units": "3",
      "hours": "3 hours lecture weekly, 54 contact hours total",
      "cid": [],
      "transfer": [],
      "description": "A comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Included will be the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization's marketing activities.",
      "notes": [
        "Not transferable"
      ],
      "offered": []
    },
    {
      "code": "MKT 172",
      "subject": "MKT",
      "number": "172",
      "title": "Market Management and Planning",
      "units": "3",
      "hours": "3 hours lecture weekly, 54 contact hours total",
      "cid": [],
      "transfer": [],
      "description": "Covers marketing methodology related to all channels of distribution including pricing strategies, new product/services and the development and evaluation of breakthrough opportunities. Practical applications in dealing with government regulations and the career field of sales, promotion/advertising.",
      "notes": [
        "Not transferable"
      ],
      "offered": [
        {
          "term": "spring-2026",
          "name": "Spring 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/solano-community-college/schedule/spring-2026/mkt/#mkt-172"
        }
      ]
    },
    {
      "code": "MKT 173",
      "subject": "MKT",
      "number": "173",
      "title": "Principles of Selling",
      "units": "3",
      "hours": "3 hours lecture weekly, 54 contact hours total",
      "cid": [],
      "transfer": [],
      "description": "The application of traditional selling skills, including the approach, demonstrating the product, answering the customer's objections, and closing the sale to the customer's satisfaction.",
      "notes": [
        "Not transferable"
      ],
      "offered": [
        {
          "term": "spring-2026",
          "name": "Spring 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/solano-community-college/schedule/spring-2026/mkt/#mkt-173"
        }
      ]
    },
    {
      "code": "MKT 174",
      "subject": "MKT",
      "number": "174",
      "title": "Retail Merchandising",
      "units": "3",
      "hours": "3 hours lecture weekly, 54 contact hours total",
      "cid": [],
      "transfer": [],
      "description": "A comprehensive study of the principles and practices of merchandising management of product/services, with emphasis on store location analysis, layout, customer services, buying, sales promotion, consumer credit, and understanding consumer needs and wants. Course includes practical applications related to start-up of a new business, and legal constraints of organizing, selling, advertising, consumer relations and personnel practices.",
      "notes": [
        "Not transferable"
      ],
      "offered": []
    }
  ]
}