# Business - Marketing (MKT) courses

Solano Community College · 2025-2026 Catalog · 4 courses

Source: https://solano.elumenapp.com/catalog/catalog2025-2026/department/business-marketing

"Offered" lists sections in this catalog year's class schedules: Spring 2026.

### MKT 171 — Introduction to Marketing

- **Units:** 3
- **Hours:** 3 hours lecture weekly, 54 contact hours total
- **Offered:** not on the Spring 2026 schedule
- Not transferable

A comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Included will be the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization's marketing activities.

### MKT 172 — Market Management and Planning

- **Units:** 3
- **Hours:** 3 hours lecture weekly, 54 contact hours total
- **Offered:** Spring 2026, 1 section (/c/solano-community-college/schedule/spring-2026/mkt.md)
- Not transferable

Covers marketing methodology related to all channels of distribution including pricing strategies, new product/services and the development and evaluation of breakthrough opportunities. Practical applications in dealing with government regulations and the career field of sales, promotion/advertising.

### MKT 173 — Principles of Selling

- **Units:** 3
- **Hours:** 3 hours lecture weekly, 54 contact hours total
- **Offered:** Spring 2026, 1 section (/c/solano-community-college/schedule/spring-2026/mkt.md)
- Not transferable

The application of traditional selling skills, including the approach, demonstrating the product, answering the customer's objections, and closing the sale to the customer's satisfaction.

### MKT 174 — Retail Merchandising

- **Units:** 3
- **Hours:** 3 hours lecture weekly, 54 contact hours total
- **Offered:** not on the Spring 2026 schedule
- Not transferable

A comprehensive study of the principles and practices of merchandising management of product/services, with emphasis on store location analysis, layout, customer services, buying, sales promotion, consumer credit, and understanding consumer needs and wants. Course includes practical applications related to start-up of a new business, and legal constraints of organizing, selling, advertising, consumer relations and personnel practices.