Marketing MKTG

MKTG 50 Introduction to Marketing

Units

3

Hours

54 hours lecture

Transfers to

CSU

Recommended Course Preparation: Eligibility for college-level composition as determined by college assessment or other appropriate method.

Credit - Degree Applicable

Grading Option: Optional

LPC-GE: 4

Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.

Offered: Summer 2026 (1 section) · Fall 2026 (2 sections)

MKTG 56 Marketing Strategies

Units

3

Hours

54 hours lecture

Transfers to

CSU

Credit - Degree Applicable

Grading Option: Optional

Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience.

Offered: Fall 2026 (1 section)

MKTG 61 Professional Selling

Units

3

Hours

54 hours lecture

Transfers to

CSU

Credit - Degree Applicable

Grading Option: Optional

Principles and techniques involved in selling products , ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others.

Offered: Fall 2026 (1 section)