{
  "college": "las-positas-college",
  "edition": "2026-2027",
  "code": "MKTG",
  "name": "Marketing",
  "sourceUrl": "https://laspositas.curriqunet.com/catalog/iq/1097/1125/1172",
  "courses": [
    {
      "code": "MKTG 50",
      "subject": "MKTG",
      "number": "50",
      "title": "Introduction to Marketing",
      "units": "3",
      "hours": "54 hours lecture",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.",
      "notes": [
        "Recommended Course Preparation: Eligibility for college-level composition as determined by college assessment or other appropriate method.",
        "Credit - Degree Applicable",
        "Grading Option: Optional",
        "LPC-GE: 4"
      ],
      "offered": [
        {
          "term": "summer-2026",
          "name": "Summer 2026",
          "sections": 1,
          "open": 0,
          "url": "/c/las-positas-college/schedule/summer-2026/mktg/#mktg-50"
        },
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 2,
          "open": 1,
          "url": "/c/las-positas-college/schedule/fall-2026/mktg/#mktg-50"
        }
      ]
    },
    {
      "code": "MKTG 56",
      "subject": "MKTG",
      "number": "56",
      "title": "Marketing Strategies",
      "units": "3",
      "hours": "54 hours lecture",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience.",
      "notes": [
        "Credit - Degree Applicable",
        "Grading Option: Optional"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/las-positas-college/schedule/fall-2026/mktg/#mktg-56"
        }
      ]
    },
    {
      "code": "MKTG 61",
      "subject": "MKTG",
      "number": "61",
      "title": "Professional Selling",
      "units": "3",
      "hours": "54 hours lecture",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Principles and techniques involved in selling products , ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others.",
      "notes": [
        "Credit - Degree Applicable",
        "Grading Option: Optional"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/las-positas-college/schedule/fall-2026/mktg/#mktg-61"
        }
      ]
    }
  ]
}