# Marketing (MKTG) courses

Las Positas College · 2026-2027 Catalog · 3 courses

Source: https://laspositas.curriqunet.com/catalog/iq/1097/1125/1172

"Offered" lists sections in this catalog year's class schedules: Summer 2026, Fall 2026.

### MKTG 50 — Introduction to Marketing

- **Units:** 3
- **Hours:** 54 hours lecture
- **Transfers to:** CSU
- **Offered:** Summer 2026, 1 section (/c/las-positas-college/schedule/summer-2026/mktg.md); Fall 2026, 2 sections (/c/las-positas-college/schedule/fall-2026/mktg.md)
- Recommended Course Preparation: Eligibility for college-level composition as determined by college assessment or other appropriate method.
- Credit - Degree Applicable
- Grading Option: Optional
- LPC-GE: 4

Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.

### MKTG 56 — Marketing Strategies

- **Units:** 3
- **Hours:** 54 hours lecture
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/las-positas-college/schedule/fall-2026/mktg.md)
- Credit - Degree Applicable
- Grading Option: Optional

Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience.

### MKTG 61 — Professional Selling

- **Units:** 3
- **Hours:** 54 hours lecture
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/las-positas-college/schedule/fall-2026/mktg.md)
- Credit - Degree Applicable
- Grading Option: Optional

Principles and techniques involved in selling products , ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others.