Advertising

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcome

Program Learning Outcomes

1. Function effectively in entry-level advertising business positions using the skills, principles, and tools they have acquired.

Requirements

Review Certificate Requirements.

Program Sequence

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Year 1

Semester 1	Units
ART A120or ART A120Hor DMAD A182	Beginning Drawingor Beginning Drawing Honorsor Graphic Design
CMST A180or FILM A150	Introduction to Mass Communicationsor History of Radio & Television
MKTG A130	Principles of Advertising
	Units
	Total Units