{
  "college": "mt-san-antonio-college",
  "edition": "2026-2027",
  "code": "BUSS",
  "name": "Business: Sales, Merchandising & Marketing",
  "sourceUrl": "https://catalog.mtsac.edu/programs/coursesaz/buss/",
  "courses": [
    {
      "code": "BUSS 33",
      "subject": "BUSS",
      "number": "33",
      "title": "Advertising and Promotion",
      "units": "3",
      "hours": "Lecture: 54",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Characteristics and role of advertising and promotion in business. Emphasis is placed on promotional mix, trend and forecast research, and developing a comprehensive multimedia promotion plan including advertising layout and copy.",
      "notes": [
        "Degree Applicable"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-33"
        },
        {
          "term": "winter-2027",
          "name": "Winter 2027",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/winter-2027/buss/#buss-33"
        }
      ]
    },
    {
      "code": "BUSS 34",
      "subject": "BUSS",
      "number": "34",
      "title": "Social Media Marketing",
      "units": "3",
      "hours": "Lecture: 54",
      "cid": [],
      "transfer": [],
      "description": "An introduction to basic social media marketing concepts, strategies, and techniques in a global online marketplace. A basic understanding of the creation, execution, transmission, and evaluation of social media and social networks concerned with the advertising and promotion of products and services.",
      "notes": [
        "Degree Applicable"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 2,
          "open": 2,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-34"
        },
        {
          "term": "winter-2027",
          "name": "Winter 2027",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/winter-2027/buss/#buss-34"
        }
      ]
    },
    {
      "code": "BUSS 35",
      "subject": "BUSS",
      "number": "35",
      "title": "Professional Selling",
      "units": "3",
      "hours": "Lecture: 54",
      "prerequisite": "(Eligibility for ENGL C1000 or Eligibility ENGL 1A) or (Eligibility ENGL C1000H or Eligibility ENGL 1AH) or Eligibility AMLA 1A",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Principles of selling and the role of a salesperson in the marketing process. Includes characteristics and skills necessary for a successful salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior, and critical steps in the selling process. Students develop and offer a sales presentation for a selected product, service, or concept.",
      "notes": [
        "Degree Applicable"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-35"
        }
      ]
    },
    {
      "code": "BUSS 36",
      "subject": "BUSS",
      "number": "36",
      "title": "Principles of Marketing",
      "units": "3",
      "hours": "Lecture: 54",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Organization and function of system of distributing goods and services from the point of production to the consumer. Preparation of a marketing plan using product, distribution, promotional and pricing strategies.",
      "notes": [
        "Degree Applicable"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 3,
          "open": 3,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-36"
        },
        {
          "term": "winter-2027",
          "name": "Winter 2027",
          "sections": 2,
          "open": 2,
          "url": "/c/mt-san-antonio-college/schedule/winter-2027/buss/#buss-36"
        }
      ]
    },
    {
      "code": "BUSS 50",
      "subject": "BUSS",
      "number": "50",
      "title": "Retail Store Management and Merchandising",
      "units": "3",
      "hours": "Lecture: 54",
      "cid": [],
      "transfer": [
        "CSU"
      ],
      "description": "Principles and practices used in the management and merchandising of retail stores. Includes critical buying function, merchandising, promotional techniques, site selection, layout, staffing, market positioning, and customer service.",
      "notes": [
        "Degree Applicable"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-50"
        }
      ]
    },
    {
      "code": "BUSS 79",
      "subject": "BUSS",
      "number": "79",
      "title": "Work Experience in Marketing Management",
      "units": "1-4",
      "corequisite": "(BUSS 33 or BUSS 35 or BUSS 36 or BUSS 50 May have been taken previously) and Instructor approval and Compliance with Work Experience regulations as designated in the College Catalog",
      "cid": [],
      "transfer": [],
      "description": "Job experience in an approved work site relating to classroom-based learning for marketing students. A minimum of 54 clock hours per semester of supervised work is required for each unit of credit. It is recommended that the hours per week be equally distributed throughout the semester.",
      "notes": [
        "Degree Applicable",
        "May be taken for Pass/No Pass only"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/mt-san-antonio-college/schedule/fall-2026/buss/#buss-79"
        },
        {
          "term": "winter-2027",
          "name": "Winter 2027",
          "sections": 2,
          "open": 2,
          "url": "/c/mt-san-antonio-college/schedule/winter-2027/buss/#buss-79"
        }
      ]
    },
    {
      "code": "BUSS 85",
      "subject": "BUSS",
      "number": "85",
      "title": "Special Issues in Marketing",
      "units": "2",
      "hours": "Lecture: 36",
      "cid": [],
      "transfer": [],
      "description": "Provides marketing students with an opportunity to problem solve and develop a marketing plan or related project to add to the creation of a career portfolio.",
      "notes": [
        "Degree Applicable",
        "May be taken for option of letter grade or Pass/No Pass"
      ],
      "offered": []
    }
  ]
}