Retailing

Overview

The Retailing Certificate of Achievement provides a detailed focus on the retailing efforts of products and services with the objective of meeting and exceeding consumers expectations and engaging consumers for the long term. This certificate provides students with the knowledge needed in the various retail marketing environments. Students learn the fundamentals of marketing goods and services in the B2C and B2B environments. This certificate provide students with essential knowledge concerning retailing, including effective operations, retail structure, non-store retailing, and upcoming trends. The Retailing Certificate is designed for individuals with career interests in the retail management field or those seeking to enhance existing knowledge and skills.

Career Opportunities

Retail is a growing fast paced, and diverse industry with many opportunities for career advancement. Careers are available in all areas of business. Opportunities for retailing professionals are growing exponentially due to the rapidly expanding retail platforms. The Bureau of Labor Statistics indicates that the field employs over 42 million people and is responsible for 1 in 4 jobs in the United States. Projections indicate the field will be viable over the next 20 years. Career options include positions in merchandising, independent small retailer management, online engagement specialists, display positions, and others.

Program Learning Outcome(s)

Upon completion of this program, students will be able to:

1. Compare and contrast the various pricing strategies.
2. Determine the demand for products and services offered by a firm and identify potential customers.
3. Develop pricing strategies with the goal of maximizing the firm's profits and/or market share while ensuring customer satisfaction.
4. Explain promotional mixes and effective strategies for each.
5. Identify distinctions between distribution channels.
6. Identify the primary business operations, business organizational options, and business procedures.
7. List resources and strategies for monitoring trends which help identify the need for new products and services.
8. Summarize measures that can be taken by individuals and organizations to correct organizational dysfunctions.

Retailing (CA): Program Requirements