Marketing
Certificate of Achievement (CA) Marketing · Las Positas College · 2026-2027 Catalog
Overview
The Certificate in Marketing Management is designed for an entry-level understanding of marketing and business management. Students will complete course work that emphasizes customer segmentation, marketing plans, management marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.
Career Opportunities
Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their certificate in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.
Program Learning Outcome(s)
Upon completion of this program, students will be able to:
- Describe the role of marketing in building and managing customer relationships.
- Construct a marketing plan using all the elements of the marketing mix and defining a target market.
- Demonstrate an understanding of how marketing fits with the other business disciplines within an organization.
Marketing (CA): Program Requirements
| Course | Title | Units |
|---|---|---|
| Required Core: (12 Units) | ||
| BUSN 40 | Introduction to Business | 3 |
| MKTG 50 | Introduction to Marketing | 3 |
| MKTG 56 | Marketing Strategies | 3 |
| MKTG 61 | Professional Selling | 3 |
| List A: Select One (3 Units) | ||
| BUSN 45 | Entrepreneurship | 3 |
| BUSN 56 | Introduction to Management | 3 |
| BUSN 58 | Small Business Management | 3 |
| BUSN 86 | Management Strategies & Dilemmas | 3 |
| BUSN 87 | Organizational Management and Leadership | 3 |
| List B: Select from Below (3 Units) | ||
| BUSN 52 | Business Communications | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| WRKX 94 | Occupational Work Experience/Internship | 1-3 |
| WRKX 95 | General Work Experience | 1-3 |
| Total | 18 | |