Marketing
Associate of Arts (AA) Marketing · Las Positas College · 2026-2027 Catalog
Overview
The Marketing Associate of Arts degree provides students with entry-level career paths in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, and customer service. Marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions. Students will complete course work that emphasizes customer segmentation, marketing plans, management, marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.
Career Opportunities
Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their associates' degree in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.
Program Learning Outcome(s)
Upon completion of this program, students will be able to:
- Compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
- Construct a detailed marketing plan, which includes all aspects of the marketing mix.
- Demonstrate knowledge of business operations, the business organization, business environments, and business procedures.
- Detail available pricing strategies and prepare comparisons of strategies to achieve a firm's market objectives.
Marketing (AA): Program Requirements
| Course | Title | Units |
|---|---|---|
| Required Core: (18 Units) | ||
| BUSN 18 | Business Law | 3 |
| BUSN 40 | Introduction to Business | 3 |
| BUSN 55 | Business Mathematics | 3 |
| MKTG 50 | Introduction to Marketing | 3 |
| MKTG 56 | Marketing Strategies | 3 |
| MKTG 61 | Professional Selling | 3 |
| List A: Select One (3-4 Units) | ||
| BUSN 1A | Financial Accounting | 4 |
| BUSN 51 | Accounting for Small Businesses | 3 |
| List B: Select One (3 Units) | ||
| BUSN 48 | Human Relations in Organizations | 3 |
| BUSN 52 | Business Communications | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| List C: Select One (3 Units) | ||
| ECON C2001 | Principles of Microeconomics | 3 |
| ECON C2002 | Principles of Macroeconomics | 3 |
| ECON 10 | General Economics | 3 |
| List D: Select One (3 Units) | ||
| BUSN 45 | Entrepreneurship | 3 |
| BUSN 58 | Small Business Management | 3 |
| BUSN 86 | Management Strategies & Dilemmas | 3 |
| BUSN 87 | Organizational Management and Leadership | 3 |
| List E: Select from Below (3 Units) | ||
| BUSN 56 | Introduction to Management | 3 |
| WRKX 94 | Occupational Work Experience/Internship | 1-3 |
| WRKX 95 | General Work Experience | 1-3 |
| Total Units for the Major | 33-34 | |
| Additional General Education and Electives | ||
| See the Las Positas College General Education (LPC-GE) pattern or the California General Education Transfer Curriculum (Cal-GETC) pattern for a listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program, the optional course(s) taken, and the GE pattern selected. Elective units must be degree applicable. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal. | 26-27 | |
| Total | 60 | |