Marketing
AA or AS Degree Business · Sierra College · 2026-2027 Catalog
The curriculum in Marketing prepares students for positions as salespersons, business persons, merchandisers and marketing managers. For the degree, students must fulfill the following major requirements with grades of “C” or better, complete a minimum of 60 degree-applicable semester units (12 of which must be completed at Sierra College) with a grade point average of at least 2.0 and complete one of the following three general education patterns:
- Sierra College Associate Degree Requirements (Local General Education)
- California General Education Transfer Curriculum (Cal-GETC)
Required Courses
| Course | Title | Units |
|---|---|---|
| AAD 0070 | Graphic Design II: Introduction to Digital Design | 3 |
| BUS 0265 | Business Communications | 3 |
| BUS 0280 | Introduction to Marketing | 3 |
| BUS 0282 | Digital Marketing Essentials | 3 |
| BUS 0284 | Selling Dynamics | 3 |
| COMM 0073 | Introduction to Public Relations | 3 |
| Select 3 units from the following: | 3 | |
| AAD 0085 | Introduction to Web Design | |
| BUS 0028 | Independent Study | |
| BUS 0095 | Internship in Business | |
| BUS 0242 | Entrepreneurship - Small Business Management | |
| BUS 0250 | Microsoft Applications for Business | |
| BUS 0261 | Customer Service Skills | |
| IT 0055 | Database Management | 3 |
| IT 0065 | Data Analytics/Visualization Using Tableau | 3 |
| Total Units | 27 | |