Global Business

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcomes

Program Learning Outcomes

1. Function effectively in an entrepreneurial, managerial, or entry-level international business position using the skills, tools and principles they have acquired.
2. Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings.

Requirements

Review Graduation Requirements.

Program Sequence

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Year 1

Semester 1	Units
BUS A118or BUS A118H	Introduction to International Businessor Introduction to International Business Honors
MKTG A100	Introduction to Marketing
MKTG A110	Professional Selling
MKTG A150or MKTG A150Hor CMST A155	International Marketingor International Marketing Honorsor Intercultural Communications
	Units
	Total Units