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Social Media for Business

Certificate of Achievement Business Administration · MiraCosta College · 2026-2027 Catalog

This program combines business skills in marketing, advertising, and communication with technical skills in social media and e-commerce. Students gain a working knowledge of techniques to increase and optimize business-oriented web traffic in various social media venues, including Facebook, LinkedIn, Twitter, and other emerging social media and e-commerce platforms. Students achieve focus through elective selections. Students should consider electives based on their need for building more skills with service and communication (BUS 136 and BUS 290), technical skills and software (CSIT 120 and CSIT 137), or web and graphic design (MAT 110 and MAT 125). Students can also gain real-world practical experience through internships (BUS 292/CSIT 292/MAT 292) and work experience (BUS 299/CSIT 299/MAT 299).

Program Student Learning Outcome

Upon completion of this program, the student will be able to develop a social media marketing plan using multiple platforms to reach their audience.

CourseTitleUnits
Required courses:
BUS 132Marketing3
BUS 138Business Promotion3
CSIT 146E-Commerce and Web Presence3
CSIT 155Social Media for Business3
Select a minimum of six units from the courses below:6
BUS 120Introduction to Business
BUS 136Human Relations in Business
BUS 290Business Communication
BUS 292Internship Studies *
BUS 299Occupational Work Experience Education *
CSIT 120Fundamentals of Computer Information Systems
CSIT 137Google Apps for Business
CSIT 292Internship Studies *
CSIT 299Occupational Work Experience Education *
MAT 110Digital Imaging 1: Adobe Photoshop
MAT 125Web Design 1: Fundamentals
MAT 292Internship Studies *
MAT 299Occupational Work Experience Education *
Total Units18

*Students can take 1-3 units of the 292 and 299 courses.

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