# Marketing (A.S. Degree)

Solano Community College · 2025-2026 Catalog · Department: Business - Marketing

Source: https://solano.elumenapp.com/catalog/catalog2025-2026/program/marketing-as-spring-2020

**Minimum Units Required:** 60.0 units

Marketing involves a variety of activities including selection of target customer, product development, promotion, pricing and distribution. It applies equally to services, ideas, non-profit organizations, and the individual. The Associate in Science Degree can be obtained by completing the 30-unit major, general education requirements, and electives. as needed to complete a minimum of 60 units. All courses for this major must be completed with a minimum grade of C or a P if the course is taken on a Pass/No Pass basis.

### Program Learning Outcomes

-   Develop a marketing plan for a business using the fundamental elements of the marketing mix.

-   Apply advertising principles to promote a firm's image and product/service offering.

-   Apply marketing research principles to a company's product or service.

### Program Requirements

| Course | Title | Units |
| --- | --- | --- |
| **Marketing Major** | | 30 |
| **Courses Required** | | 24 |
| BUS 005 | Introduction to Business | 3 |
| BUS 018 | Legal Environment of Business | 3 |
| BUS 181 | Business Mathematics | 3 |
| ECON 002 | Principles of Economics (Microeconomics) | 3 |
| MKT 171 | Introduction to Marketing | 3 |
| MKT 172 | Market Management and Planning | 3 |
| MKT 173 | Principles of Selling | 3 |
| MKT 174 | Retail Merchandising | 3 |
| **Computer Science (select one course)** | | 3 |
| CIS 001 | Introduction to Computer Science | 3 |
| CIS 050 | Microcomputer Applications | 3 |
| **Management (select one course)** | | 3 |
| MGMT 050 | Principles of Management | 3 |
| MGMT 191 | Human Relations | 3 |