# Marketing (Certificate of Achievement)

Sierra College · 2025-2026 Catalog · Department: Business

Source: https://catalog.sierracollege.edu/archive/2025-2026/departments/business/#markcoa

The curriculum in Marketing prepares students for positions as salespersons, business persons, merchandisers and marketing managers. A certificate is designed to provide career technical skills; it is not equivalent to an associate degree.

**Required Courses**

| Course | Title | Units |
| --- | --- | --- |
| BUS 0280 | Introduction to Marketing | 3 |
| BUS 0282 | Digital Marketing Essentials | 3 |
| BUS 0284 | Selling Dynamics | 3 |
| AAD 0070 | Graphic Design II: Introduction to Digital Design | 3 |
| BUS 0265 | Business Communications | 3 |
| COMM 0073 | Introduction to Public Relations | 3 |
| **Select 3 units from the following:** | | 3 |
| ↳ AAD 0085 | Introduction to Web Design |  |
| ↳ BUS 0028 | Independent Study |  |
| ↳ BUS 0095 | Internship in Business |  |
| ↳ BUS 0242 | Entrepreneurship - Small Business Management |  |
| ↳ BUS 0250 | Microsoft Applications for Business |  |
| ↳ BUS 0261 | Customer Service Skills |  |
| IT 0055 | Database Management | 3 |
| IT 0065 | Data Analytics/Visualization Using Tableau | 3 |
| **Total Units** | | **27** |