{
  "college": "sierra-college",
  "edition": "2025-2026",
  "departmentName": "Business",
  "id": "business--markcoa",
  "name": "Marketing",
  "award": "Certificate of Achievement",
  "department": "business",
  "sourceUrl": "https://catalog.sierracollege.edu/archive/2025-2026/departments/business/#markcoa",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The curriculum in Marketing prepares students for positions as salespersons, business persons, merchandisers and marketing managers. A certificate is designed to provide career technical skills; it is not equivalent to an associate degree."
    },
    {
      "kind": "courselist",
      "title": "Required Courses",
      "rows": [
        {
          "type": "course",
          "code": "BUS 0280",
          "title": "Introduction to Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 0282",
          "title": "Digital Marketing Essentials",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 0284",
          "title": "Selling Dynamics",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "AAD 0070",
          "title": "Graphic Design II: Introduction to Digital Design",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 0265",
          "title": "Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "COMM 0073",
          "title": "Introduction to Public Relations",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Select 3 units from the following:",
          "units": "3"
        },
        {
          "type": "course",
          "code": "AAD 0085",
          "title": "Introduction to Web Design",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS 0028",
          "title": "Independent Study",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS 0095",
          "title": "Internship in Business",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS 0242",
          "title": "Entrepreneurship - Small Business Management",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS 0250",
          "title": "Microsoft Applications for Business",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS 0261",
          "title": "Customer Service Skills",
          "indent": true
        },
        {
          "type": "course",
          "code": "IT 0055",
          "title": "Database Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "IT 0065",
          "title": "Data Analytics/Visualization Using Tableau",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "27"
        }
      ]
    }
  ]
}