{
  "college": "orange-coast-college",
  "edition": "2026-2027",
  "departmentName": "Marketing",
  "id": "marketing--international-business-certificate-achievement",
  "name": "International Business",
  "award": "Certificate of Achievement",
  "department": "marketing",
  "sourceUrl": "https://catalog.cccd.edu/orange-coast/pathways/business-management-entrepreneurship/marketing/international-business-certificate-achievement/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.\n\n#### Program Outcomes\n\n#### Program Learning Outcomes\n\n1.  Function effectively in an entrepreneurial, managerial, or entry-level international business position using the skills, tools and principles they have acquired.\n2.  Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings."
    },
    {
      "kind": "text",
      "markdown": "### Requirements\n\nReview Certificate Requirements."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses"
        },
        {
          "type": "course",
          "code": "BUS A100/A100H",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS A118/A118H",
          "title": "Introduction to International Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS/MGMT A239",
          "title": "Professional Communication",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG A100",
          "title": "Introduction to Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG A110",
          "title": "Professional Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG A130",
          "title": "Principles of Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG A150",
          "title": "International Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG A150H",
          "title": "International Marketing Honors",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "CMST A155",
          "title": "Intercultural Communications",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "21"
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "### Program Sequence\n\n#### Program Sequence\n\nThese sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. **Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.**\n\n**Year 1**\n\n| Semester 1 | Units |\n| --- | --- |\n| BUS A118or BUS A118H | Introduction to International Businessor Introduction to International Business Honors | 3 |\n| MKTG A100 | Introduction to Marketing | 3 |\n| MKTG A110 | Professional Selling | 3 |\n| MKTG A150or MKTG A150Hor CMST A155 | International Marketingor International Marketing Honorsor Intercultural Communications | 3 |\n|  | Units | 12 |\n\n| Semester 2 |\n| --- |\n| BUS A100or BUS A100H | Introduction to Businessor Introduction to Business Honors | 3 |\n| BUS A239or MGMT A239 | Professional Communicationor Professional Communication | 3 |\n| MKTG A130 | Principles of Advertising | 3 |\n|  | Units | 9 |\n|  | Total Units | 21 |"
    }
  ]
}