# General Marketing (Certificate of Achievement)

Orange Coast College · 2026-2027 Catalog · Department: Marketing

Source: https://catalog.cccd.edu/orange-coast/pathways/business-management-entrepreneurship/marketing/general-marketing-certificate-achievement/

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

#### Program Outcomes

#### Program Learning Outcomes

1.  Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired.
2.  Communicate effectively and persuasively in personal, organizational, and selling environments.
3.  Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.

### Requirements

Review Certificate Requirements.

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses** | |  |
| BUS A100/A100H | Introduction to Business | 3 |
| BUS/MGMT A239 | Professional Communication | 3 |
| MKTG A100 | Introduction to Marketing | 3 |
| MKTG A110 | Professional Selling | 3 |
| MKTG A130 | Principles of Advertising | 3 |
| MKTG A150/A150H | International Marketing | 3 |
| **Restricted Electives** | |  |
| **Select nine units from the following:** | | 9 |
| ↳ BUS A138 | Business English |  |
| ↳ BUS A171 | Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship |  |
| ↳ BUS/CMST A185 | Public Relations |  |
| ↳ CMST A180 | Introduction to Mass Communications |  |
| ↳ MKTG A142 | Direct Marketing |  |
| **Total Units** | | **27** |

### Program Sequence

#### Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. **Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.**

**Year 1**

| Semester 1 | Units |
| --- | --- |
| BUS A100or BUS A100H | Introduction to Businessor Introduction to Business Honors | 3 |
| BUS A239or MGMT A239 | Professional Communicationor Professional Communication | 3 |
| MKTG A100 | Introduction to Marketing | 3 |
| MKTG A150or MKTG A150H | International Marketing 1or International Marketing Honors | 3 |
|  | Units | 12 |

| Semester 2 |
| --- |
| MKTG A110 | Professional Selling | 3 |
| MKTG A130 | Principles of Advertising | 3 |
| CERT RESTRICTED ELECTIVES- CHOOSE 9 UNITS | 9 |
| BUS A138 | Business English |  |
| BUS A171 | Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship |  |
| BUS A185or CMST A185 | Public Relationsor Public Relations |  |
| CMST A180 | Introduction to Mass Communications |  |
| MKTG A142 | Direct Marketing |  |
|  | Units | 15 |
|  | Total Units | 27 |

1. Offered in Fall only.