# General Marketing (Associate in Science Degree)

Orange Coast College · 2026-2027 Catalog · Department: Marketing

Source: https://catalog.cccd.edu/orange-coast/pathways/business-management-entrepreneurship/marketing/general-marketing-associate-science-degree/

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Complete the Certificate of Achievement and the Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog.

#### Program Outcomes

#### Program Learning Outcomes

1.  Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired.
2.  Communicate effectively and persuasively in personal, organizational, and selling environments.
3.  Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.

### Requirements

Review Graduation Requirements and General Education.

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses** | |  |
| BUS A100/A100H | Introduction to Business | 3 |
| BUS/MGMT A239 | Professional Communication | 3 |
| MKTG A100 | Introduction to Marketing | 3 |
| MKTG A110 | Professional Selling | 3 |
| MKTG A130 | Principles of Advertising | 3 |
| MKTG A150/A150H | International Marketing | 3 |
| **Restricted Electives** | |  |
| **Select nine units from the following:** | | 9 |
| ↳ BUS A138 | Business English |  |
| ↳ BUS A171 | Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship |  |
| ↳ BUS/CMST A185 | Public Relations |  |
| ↳ CMST A180 | Introduction to Mass Communications |  |
| ↳ MKTG A142 | Direct Marketing |  |
| **Total Major Units** | | 27 |
| **OCC AS General Education** | | up to 21 |
| **Transferable electives as needed to satisfy unit requirements** | | varies |
| **Total Minimum Degree Units - OCC AS GE** | | 60 |

1. Some program major units may also meet GE requirements.
2. Cal-GETC pattern (up to 34 units) may be substituted.

### Program Sequence

#### Program Sequence

These sequences at Orange Coast College are general course curriculum maps for students to finish all major and general education requirements for two-year completion of degrees, and/or fulfillment of transfer requirements. The course sequence may include course prerequisites and other placement requirements. **Students are advised to meet with an Orange Coast College Counselor to review course selections and sequences to ensure that completion of this program will meet a student's transfer and career goals.**

**Some courses in this program may be offered once per academic year.**

**Year 1**

| Semester 1 | Units |
| --- | --- |
| MKTG A100 | Introduction to Marketing | 3 |
| BUS A100or BUS A100H | Introduction to Businessor Introduction to Business Honors | 3 |
| OCC AS GE AREA 1A- CHOOSE ONE | 3 |
| OCC AS GE AREA 2 - CHOOSE ONE | 3-4 |
|  | Units | 12-13 |

| Semester 2 |
| --- |
| BUS A239or MGMT A239 | Professional Communicationor Professional Communication | 3 |
| MKTG A110 | Professional Selling | 3 |
| OCC AS GE AREA 1B - CHOOSE ONE 2 | 3-4 |
| OCC AS GE AREA 5 - CHOOSE ONE | 3-4 |
| ELECTIVE (DEGREE APPLICABLE) 1 | 3 |
|  | Units | 15-17 |

| Summer |
| --- |
| ELECTIVE (DEGREE APPLICABLE) | 3 |
|  | Units | 3 |

**Year 2**

| Semester 1 |
| --- |
| MKTG A150or MKTG A150H | International Marketingor International Marketing Honors | 3 |
| OCC AS GE AREA 3 - CHOOSE ONE | 3 |
| OCC AS GE AREA 4 - CHOOSE ONE | 3 |
| OCC AS GE AREA 6 - CHOOSE ONE | 3 |
| ELECTIVE (DEGREE APPLICABLE) 1 | 3 |
|  | Units | 15 |

| Semester 2 |
| --- |
| MKTG A130 | Principles of Advertising | 3 |
| AS GENERAL MARKETING RESTRICTED ELECTIVES | 9 |
| BUS A138 | Business English |  |
| BUS A171 | Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship |  |
| BUS A185or CMST A185 | Public Relationsor Public Relations |  |
| CMST A180 | Introduction to Mass Communications 2 |  |
| MKTG A142 | Direct Marketing |  |
| ELECTIVE (DEGREE APPLICABLE) 1 | 3 |
|  | Units | 15 |
|  | Total Units | 60-63 |

1. VARIES TO REACH MINIMUM 60 DEGREE APPLICABLE UNITS
2. CMST A180 Satisfies OCC AS GE, Area 3