{
  "college": "orange-coast-college",
  "edition": "2026-2027",
  "departmentName": "Hospitality, Travel, and Tourism",
  "id": "hospitality-travel-and-tourism--sales-marketing-specialist-certificate-achievement",
  "name": "Sales and Marketing Specialist",
  "award": "Certificate of Achievement",
  "department": "hospitality-travel-and-tourism",
  "sourceUrl": "https://catalog.cccd.edu/orange-coast/pathways/hospitality-food-tourism/hospitality-travel/sales-marketing-specialist-certificate-achievement/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "Develop essential skills necessary for advancement or employment within a sales or marketing role in the hospitality, event, or meeting management industries.\n\n#### Program Outcome\n\n#### Program Learning Outcomes\n\n1.  The outcome for the certificate of achievement is to prepare students for employment within the hospitality, travel, or tourism industries in a sales or marketing capacity."
    },
    {
      "kind": "text",
      "markdown": "### Requirements\n\nReview Certificate Requirements."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses"
        },
        {
          "type": "course",
          "code": "HTT A105",
          "title": "Passport to Success",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A130",
          "title": "Cultural Tourism",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A138",
          "title": "Sharing the Travel Experience",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A150",
          "title": "Travel and Tourism Career Development",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A157",
          "title": "Tour Escorting and Group Travel",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A180",
          "title": "Enhancing Guest Service",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A185",
          "title": "Interviewing and Professional Development",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A227",
          "title": "Hotel Internship",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A240",
          "title": "Hospitality and Toursim Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A265",
          "title": "Principles of Event and Meeting Management",
          "units": "1.5",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A266",
          "title": "Organize and Manage Events and Meetings",
          "units": "1.5",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A284",
          "title": "Leadership and Strategic Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "HTT A285",
          "title": "Hospitality Operations",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "37"
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "**Sales and Marketing Specialist Suggested Electives:**\n\nCMST A100 Interpersonal Communication  \nHTT A199 Current Issues in Hospitality, Travel and Tourism  \nHTT A299 Certified Travel Associate  \nSPAN A180 Elementary Spanish 1"
    },
    {
      "kind": "text",
      "markdown": "### Program Sequence\n\n#### Program Sequence\n\nThese sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. **Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.**\n\n**Some courses in this program may be offered once per academic year.**\n\n**Year 1**\n\n| Semester 1 | Units |\n| --- | --- |\n| HTT A130 | Cultural Tourism | 3 |\n| HTT A150 | Travel and Tourism Career Development | 3 |\n| HTT A180 | Enhancing Guest Service | 3 |\n| HTT A284 | Leadership and Strategic Management | 3 |\n|  | Units | 12 |\n\n| Semester 2 |\n| --- |\n| HTT A105 | Passport to Success | 3 |\n| HTT A157 | Tour Escorting and Group Travel | 3 |\n| HTT A185 | Interviewing and Professional Development | 3 |\n| HTT A285 | Hospitality Operations | 3 |\n|  | Units | 12 |\n\n**Year 2**\n\n| Semester 1 |\n| --- |\n| HTT A138 | Sharing the Travel Experience | 3 |\n| HTT A227 | Hotel Internship | 4 |\n| HTT A240 | Hospitality and Toursim Marketing | 3 |\n| HTT A265 | Principles of Event and Meeting Management | 1.5 |\n| HTT A266 | Organize and Manage Events and Meetings | 1.5 |\n|  | Units | 13 |\n|  | Total Units | 37 |"
    }
  ]
}