{
  "college": "napa-valley-college",
  "edition": "2026-2027",
  "departmentName": "Business and Entrepreneurship",
  "id": "business-and-entrepreneurship--content-marketing-certificate-of-achievement",
  "name": "Content Marketing",
  "award": "Certificate of Achievement",
  "department": "business-and-entrepreneurship",
  "sourceUrl": "https://catalog.napavalley.edu/areas-of-study/business-and-entrepreneurship/content-marketing-certificate-of-achievement/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "This certificate prepares individuals for marketing coordinator positions utilizing industry content as the basis of a business marketing strategy.\n\n##### Career Opportunities\n\nContent Marketer\n\n##### Program Learning Outcomes\n\n1.  Demonstrate oral, written, and critical thinking skills required to succeed in business."
    },
    {
      "kind": "courselist",
      "title": "Certificate Requirements",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses (19 units)"
        },
        {
          "type": "course",
          "code": "BUSI-251",
          "title": "Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSI-252",
          "title": "Introduction to Social Media",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "DART-120",
          "title": "Introduction to Digital Art",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ENGL-200",
          "title": "Introduction to Creative Writing 1",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ENGL-C1000",
          "title": "Academic Reading and Writing",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "PHOT-110",
          "title": "Smart Phone Photography",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "19"
        }
      ]
    }
  ]
}