{
  "college": "napa-valley-college",
  "edition": "2026-2027",
  "departmentName": "Business and Entrepreneurship",
  "id": "business-and-entrepreneurship--business-start-up-certificate-of-achievement",
  "name": "Business Start-Up",
  "award": "Certificate of Achievement",
  "department": "business-and-entrepreneurship",
  "sourceUrl": "https://catalog.napavalley.edu/areas-of-study/business-and-entrepreneurship/business-start-up-certificate-of-achievement/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The Business Start-up Certificate of Achievement is a hands-on program designed for individuals who are ready to turn their business ideas into reality. The program covers three essential areas: business planning, digital marketing, and social media. Students will learn how to create a detailed business plan, develop effective marketing strategies, and harness the power of social media to promote and grow their business.\n\n##### Career Opportunities\n\n-   **Small Business Owner/Entrepreneur**: Graduates can launch and manage their own business, using the skills gained in business planning, digital marketing, and social media to ensure sustainable growth.\n    \n-   **Freelance Business Consultant**: Offering consulting services to startups and small businesses, helping them develop business plans, marketing strategies, and online presence.\n\n##### Program Learning Outcomes\n\n1.  Demonstrate oral, written, and critical thinking skills required to succeed in business.  \n    \n2.  Develop a business plan."
    },
    {
      "kind": "courselist",
      "title": "Certificate Requirements",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses"
        },
        {
          "type": "course",
          "code": "BUSI-104",
          "title": "Business Planning",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSI-251",
          "title": "Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSI-252",
          "title": "Introduction to Social Media",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "9"
        }
      ]
    }
  ]
}