# Business Marketing (Certificate of Achievement)

Napa Valley College · 2026-2027 Catalog · Department: Business and Entrepreneurship

Source: https://catalog.napavalley.edu/areas-of-study/business-and-entrepreneurship/business-marketing-coa/

The _Business Marketing Certificate of Achievement_ is an entry-level program designed for individuals looking to build foundational skills in marketing and digital promotion. Whether aspiring to work in a marketing department, launch a freelance business, or enhance their understanding of business promotion, students will gain the essential knowledge to successfully market products, services, and brands in today's competitive landscape.

##### Career Opportunities

-   **Marketing Assistant**: Supporting the marketing team with administrative tasks, campaign coordination, and project management.
-   **Social Media Coordinator**: Assisting with social media content creation, posting, and engagement across platforms.
-   **Content Assistant**: Helping with content creation, editing, and scheduling for blogs, websites, and marketing materials.
-   **Digital Marketing Assistant**: Supporting digital marketing initiatives, including email campaigns, SEO, and online advertising.

##### Program Learning Outcomes

1.  Demonstrate oral, written, and critical thinking skills required to succeed in business.
2.  Demonstrate professional and ethical behavior.

**Certificate Requirements**

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses** | |  |
| BUSI-251 | Marketing | 3 |
| PHOT-110 | Smart Phone Photography | 3 |
| ENGL-C1000 | Academic Reading and Writing | 4 |
| **Total Units** | | **10** |