{
  "college": "napa-valley-college",
  "edition": "2026-2027",
  "departmentName": "Business and Entrepreneurship",
  "id": "business-and-entrepreneurship--business-marketing-coa",
  "name": "Business Marketing",
  "award": "Certificate of Achievement",
  "department": "business-and-entrepreneurship",
  "sourceUrl": "https://catalog.napavalley.edu/areas-of-study/business-and-entrepreneurship/business-marketing-coa/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The _Business Marketing Certificate of Achievement_ is an entry-level program designed for individuals looking to build foundational skills in marketing and digital promotion. Whether aspiring to work in a marketing department, launch a freelance business, or enhance their understanding of business promotion, students will gain the essential knowledge to successfully market products, services, and brands in today's competitive landscape.\n\n##### Career Opportunities\n\n-   **Marketing Assistant**: Supporting the marketing team with administrative tasks, campaign coordination, and project management.\n-   **Social Media Coordinator**: Assisting with social media content creation, posting, and engagement across platforms.\n-   **Content Assistant**: Helping with content creation, editing, and scheduling for blogs, websites, and marketing materials.\n-   **Digital Marketing Assistant**: Supporting digital marketing initiatives, including email campaigns, SEO, and online advertising.\n\n##### Program Learning Outcomes\n\n1.  Demonstrate oral, written, and critical thinking skills required to succeed in business.\n2.  Demonstrate professional and ethical behavior."
    },
    {
      "kind": "courselist",
      "title": "Certificate Requirements",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses"
        },
        {
          "type": "course",
          "code": "BUSI-251",
          "title": "Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "PHOT-110",
          "title": "Smart Phone Photography",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ENGL-C1000",
          "title": "Academic Reading and Writing",
          "units": "4",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "10"
        }
      ]
    }
  ]
}