{
  "college": "las-positas-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "business-entrepreneurship-associate-of-arts-aa",
  "name": "Business Entrepreneurship",
  "award": "Associate of Arts (AA)",
  "department": "business",
  "sourceUrl": "https://laspositas.curriqunet.com/catalog/iq/102/103/105/107/128/1476/1479/1482/1487",
  "blocks": [
    {
      "kind": "text",
      "markdown": "#### Overview\n\nThe degree in Business Entrepreneurship is designed for a comprehensive background on all the aspects of creating a new business venture. Completion of this entrepreneurship degree provides students with critical knowledge and tools for planning and starting a new business. Completion demonstrates persistence, achievement, and may enhance job seeking. This program provides valuable preparation in proven business practices and with business ownership issues such as market focus, measurements of success, and developing a clear and useful business plan. Because some of the leading causes of failure in new businesses are poor risk management, lack of adequate capitalization, and mismanagement of resources, specific information is provided in these areas to help students make good business decisions that lead to success.\n\n#### Career Opportunities\n\nStudents can use his or her associates' degree in entrepreneurship as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a business venture. Students may start his or her own business, collaborate with others on a business venture or act as a consultant. In addition to a traditional career, this will prepare students for the gig economy.\n\n#### Program Learning Outcome(s)\n\nUpon completion of this program, students will be able to:\n\n1.  Construct a business plan, essential marketing plan, and the basic financial documents needed for a small business.\n2.  Define \"competitive advantage\" and discuss actions a small business should use to achieve it.\n3.  Demonstrate knowledge of business operations, the business organization, business environments, and business procedures.\n4.  Describe the nature and characteristics of successful small businesses."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Core: (18 Units)"
        },
        {
          "type": "course",
          "code": "BUSN 18",
          "title": "Business Law",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSN 40",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSN 45",
          "title": "Entrepreneurship",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSN 48",
          "title": "Human Relations in Organizations",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSN 56",
          "title": "Introduction to Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 50",
          "title": "Introduction to Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "List A: Select One Course from Each Area (12-13 Units)"
        },
        {
          "type": "comment",
          "text": "Area 1",
          "units": "-"
        },
        {
          "type": "course",
          "code": "BUSN 52",
          "title": "Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "COMM C1000",
          "title": "Introduction to Public Speaking",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Area 2",
          "units": "-"
        },
        {
          "type": "course",
          "code": "BUSN 1A",
          "title": "Financial Accounting",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUSN 51",
          "title": "Accounting for Small Businesses",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Area 3",
          "units": "-"
        },
        {
          "type": "course",
          "code": "BUSN 58",
          "title": "Small Business Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 56",
          "title": "Marketing Strategies",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 61",
          "title": "Professional Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Area 4",
          "units": "-"
        },
        {
          "type": "course",
          "code": "ECON C2001",
          "title": "Principles of Microeconomics",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ECON 10",
          "title": "General Economics",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Total Units for the Major",
          "units": "30-31"
        },
        {
          "type": "comment",
          "text": "Additional General Education and Elective Units"
        },
        {
          "type": "comment",
          "text": "See the Las Positas College General Education (LPC-GE) pattern or the California General Education Transfer Curriculum (Cal-GETC) pattern for a listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program, the optional course(s) taken, and the GE pattern selected. Elective units must be degree applicable. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal.",
          "units": "29-30"
        },
        {
          "type": "total",
          "text": "Total",
          "units": "60"
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "##### **Business Entrepreneurship (AA): Program Requirements**"
    }
  ]
}