{
  "college": "chabot-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "marketing-certificate-of-achievement",
  "name": "Marketing",
  "award": "Certificate of Achievement",
  "department": "business",
  "sourceUrl": "https://chabot.curriqunet.com/catalog/iq/4077/4078/6084/6097/6184",
  "blocks": [
    {
      "kind": "text",
      "markdown": "#### Description\n\nThis certificate is popular among students who are searching for an entry-level position in marketing, sales, or advertising. It is also beneficial to people currently employed in the field who wish to upgrade and improve their chances for further promotion. This flexible and quick certificate consists of only 6 classes that can be taken in any sequence. All required classes are offered every semester, including summer, with the one exception of BUS-34, Introduction to Advertising, which is offered every fall. You can finish the certificate in 2 semesters attending college part-time. The certificate can be earned fully online. All classes within the certificate will also apply towards an AS degree in Business, Marketing concentration.\n\n#### Program Learning Outcomes\n\nUpon the successful completion of this program, students should be able to:\n\n1.  Develop a viable marketing strategy for the product offer, promotion, placement and pricing of a product or service.\n2.  Evaluate economic, social and regulatory impacts of advertising.\n3.  Create effective oral and written business communications using modern communication technologies.\n4.  Apply critical thinking and analytical skills in decision making and problem solving."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "course",
          "code": "BUS 12",
          "title": "Introduction to Business (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 14",
          "title": "Business Communications (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 34",
          "title": "Introduction to Advertising (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 36",
          "title": "Introduction to Marketing (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ENTR 20",
          "title": "Marketing for Entrepreneurs (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 1A",
          "title": "Financial Accounting (Active)",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 7",
          "title": "Accounting for Small Business (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 16",
          "title": "Business Mathematics (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 22",
          "title": "Introduction to Management (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 32",
          "title": "Retail Store Management (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 40",
          "title": "International Business (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50A",
          "title": "Skills for Supervisors (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50C",
          "title": "Interviewing for Success (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50D",
          "title": "Resumes and Job Application Letters (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50J",
          "title": "Time Management Skills (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50K",
          "title": "Listening Skills (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50L",
          "title": "Careers in Business (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50M",
          "title": "Workplace Diversity (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50N",
          "title": "Dealing with Difficult People (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50P",
          "title": "Quality Customer Service (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50R",
          "title": "Being a Successful Virtual Worker (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 50S",
          "title": "Managing Virtual Teams (Active)",
          "units": "1",
          "indent": false
        },
        {
          "type": "course",
          "code": "ENTR 1",
          "title": "Introduction to Entrepreneurship (Active)",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total",
          "units": "18"
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "#### Other Information\n\nDiscipline: Business, Economics & Information Technology\n\nProgram Control Number: 01064\n\nTOP Code: 050900 - Marketing and Distribution\n\nCIP Code: 52.1801 - Sales, Distribution, and Marketing Operations, General"
    }
  ]
}